Business Blogging

Fast Company talks to Anil Dash, chief evangelist of Six Apart, the company behind The Movable Type publishing platform, TypePad weblogging service and LiveJournal, an online community organized around personal journals, about the benefits of blogging for businesses.

This is Vox

Fast Company talks with Mena Trott, co-founder and president of Six Apart, the company behind The Movable Type publishing platform, TypePad weblogging service, and LiveJournal, an online community organized around personal journals, about her company's new blogging community, Vox, and what businesses can learn from it.

Now, as I write here more often than I do on my own site, I'm wondering whether blogging is running its course. The things that drove me away from my own site included lack of time, lack of communication with my readers, and the overwhelming amount of new blogs on the scene. Not that there were too many blogs, it's just that too many of them aren't any good. What I mean by that is well, often they're not well written and quite the lot of them are SEO hoes disguised as gossip sites. How many wire images do I have to look at?

Get a perspective. Get a clue. Go out and take your own photos.

Humph.

I remember talking about this on my own site in a few posts, and even touching upon it in some published articles I have written. I remember the old days, 2001, even 2002, when I knew who I was talking to when I wrote in my blog. When I had a real relationship with my audience. When blogging was fun. This is what I'm finding Vox to be.

Today though, I ran across this WSJ opinion piece from Dec. 20 written by Joseph Rago. In it he writes:

"The larger problem with blogs, it seems to me, is quality. Most of them are pretty awful. Many, even some with large followings, are downright appalling."

What's interesting is that I find myself agreeing with much of what's written in this piece. About two years ago though, I probably wouldn't have. He's not writing about blogging being over -- as if -- as much as he's writing about the need for checks and balances.

What say you?